Review From User :
We all know that our brains play tricks on us; if you have any doubt of this, just watch some Ted videos that give dramatic examples of this. But Dr. Buonomano's excellent, lighthearted and very accessible book provides cogent examples of how and why our brains perform the tricks on us that they do, and how we often benefit. One of the first examples Buonomano cites is in his explanation of how "the brain edits and censors much of the the information it feeds the conscious mind [in] much the same fashion that your brain likely edited out the extra 'the' from the previous sentence" Huh I had to go back and reread the previous sentence to see that there was an extra "the" that my brain (eyes) had just skipped over.
Reading Brain Bugs is like watching a skilled magician, knowing he's trying to misdirect the audience but still being unable to spot the deception. This information is valuable even if you don't want to use it to manipulate your environment, but if you do, there are other fascinating examples. Another one that hook my attention was an experiment in which people are given clipboards to hold - one group gets a heavy clipboard and the other gets a lightweight clipboard. Then both groups were given a foreign currency and asked to estimate its value. The people who held the heavier clipboard attributed a higher value/heavier weight to the currency! This opens up all sorts of possibilities for using the power of suggestion or exploiting "crosstalk" in the brain.
Bryna Kranzler, author, The Accidental Anarchist
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