Moral Politics How Liberals and Conservatives Think, 3rd Edition

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This book might change how you think about American politics. A worldclass cognitive linguist from the University of California-Berkeley, Professor George Lakoff analyzes liberal and conservative ideology in terms of his specialty-metaphor. In America, he insists, politics is all about morality, and American morality is grounded in the metaphor of the family: conservatives champion a Strict Father morality and liberals a Nurturant Parent morality.
In Strict Father morality "father knows best": the father rules and must be obeyed. The father's authority derives from the Moral Order, a God-given hierarchy in which man dominates nature and exploits it for his own use, men dominate women and parents dominate children. With authority goes responsibility: to provide for, to protect against external evils, and to teach the self-discipline that alone will yield the moral strength for combating internal evils (temptations), and (in the case of children) the self-reliance needed for success in life. Among other things, this translates into a black-and-white politics with little middle ground, and policies that favor the successful and militate against life's "losers" (the unself-reliant). This brief description scarcely touches the surface of a metaphor that Lakoff treats at great depth, and which makes sense of many apparent inconsistencies in conservative politics-for example, being against abortion but in favor of the death penalty. In fact, Lakoff devotes many chapters to demonstrating the moral consistency of apparently inconsistent political views of both conservatives and liberals.
The Nurturant Parent morality of the liberals is based on moral nurturance. This includes protection as a prerequisite but is primarily based on empathy: being able to walk in other peoples' shoes, see what they see and feel what they feel (remember Bill Clinton's "I feel your pain."). Nurturant Parent morality emphasizes social ties, community, interdependence ("We're all in this together"), self-development, happiness, fairness. Nurturant Parent moral authority stems not from the "Moral Order," but from respect earned through nurturing and setting a good example. For instance, when enforcing standards, the Nurturant Parent shows respect for the child by patiently explaining the rules and reasons and by encouraging the child to ask questions and state her views. Politically, these beliefs translate into policies that respect the voices of all Americans, and that seek to "level the playing field" so every American has a genuine (not merely rhetorical) opportunity to pursue his own version of the American Dream.
These are ideal models; Lakoff discusses many variations on the "central metaphors." He describes both normal and perverse versions, the latter including abuse by strict fathers and over-indulgence by nurturant parents.
Lakoff is a liberal. In the interest of analytical rigor he attempts to suppress this personal predilection in the first portion (about four-fifths) of the book, then explains why, from a meta view (rising above the Strict Father and Nurturant Parent metaphors), the Nurturant model makes more sense and is more effective in light of what is now known about child-rearing and how the human mind works. Scientifically, according to Lakoff, the Strict Father model is not only out-of-date but counterproductive.
The first edition of this book appeared in 1996. The second edition (2002) includes an afterword that discusses, in terms of the Family Metaphors, the Clinton impeachment and the 2000 election. I think it's fair to say that if Al Gore and his advisers had read and taken to heart the first edition of this book, George W. Bush would never have made it into the White House. Conservatives, on the other hand, have (as Lakoff says) for some time intuitively understood the power of these metaphors and have developed coherent policies around them; liberals, including John Kerry, suffered incoherence for not doing so. I have little doubt that the GOP's Frank Luntz (and probably Rove and Mehlman) read the first edition of this book with great interest. I think Lakoff got quite a bit of attention from the Obama campaign.
A disturbing implication of this book: since politics is based on morality, on many issues compromise may be well nigh impossible. This is especially true for conservatives, for whom in some cases any yielding is considered immoral-giving in to evil. According to Lakoff, at core there's really no such thing as a "moderate": at core you're either a liberal or a conservative-you favor either Nurturant Parent morality or Strict Father morality. Does this mean that "moderates" and "independents" should quit waffling and choose sides once and for all
Read this book. It will teach you to x-ray right through the partisan bickering and obfuscation and propaganda to the heart of American politics.

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