the emyth revisited

Review From User :

This is a must read for anyone hoping to begin their own business. The principles Gerber lays out are straightforward, seemingly simple and even intuitive -yet it's extraordinary how often they are missed by burgeoning entrepreneurs. If you can read it BEFORE you start, you'll be in better shape, but if your small business already exists and is suffering, or you feel you're drowning under the weight of the business on your shoulders, this book is most definitely for you.

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